On a journey to treat the nation and beyond with the best in taste and health Sobisco started its story more than a couple of decades ago. The mission was to create a name that would stand for quality and wholesome goodness. The vision being to give people the gift of nutrition.
This year marked the setting up of a candy factory. Fondly named Bouncer candy this initiative manufactured great in quality sweet treats for the budding generation. In flavours like mango, orange, pineapple and many more, it was sure to win heart and bring smiles to many.
We made an advance to the west and opened our Nagpur unit of biscuit manufacturing. We worked for the esteemed brand Britannia, and also started our own Sobisco Cakes and Rusk from this very plant.
This year gave us the launch of Hum Tum. A very popular and favourite name in the market now, this brand made use of two mascots and the communication looked young and peppy. A semi sweet variety of biscuits that appealed to many. This further was extended to cakes too and became a 100cr brand.
Another significant milestone has been our foray into exports with our consignments already delivered to the US, Maldives, Australia and South Korea. With a significant distribution network in India now and a pan- India presence, Sobisco now plans to scale up its visibility by targeting key markets across the globe and building a brand loyalty in these markets.
This year we forayed into a healthier zone by making the best for the very known brand Patanjali as we crafted wholesome diet friendly biscuits. Baba Ramdev’s goodwill of making india healthier saw a new avenue with our varieties of 0% Maida, 0 transfat, 0 cholestrol and other such biscuits.
Our home ground got a bit larger in size this year with the opening of a new unit at Serampore. This young team facilitated in increase of production to meet the growing demand for our brand and thus made our presence of the shelves even stronger with constant supplies of our very best.
With Sobisco, your nutritional worries are now a thing of the past. Here we not only indulge the famished but also quench the thirst of the knowledge seeker. Around 130 children of our workers get their yearly supply of study books from us till they pass out class 10. Making a little effort for the big tomorrow.
Sobisco we strive to take care for the ones in need. A donation drive in winter months takes the initiative of distributing around 200 blankets to the ones who require the warmth of love around the area.
It is our earnest endeavor to remain involved with the many single-teacher schools in India. An amount of 1.24 Lakhs is annually given out for the purpose. These Ekla schools thus take our little contribution and move ahead in shaping India’s future. Healthcare has also been an area of keen interest when it comes to counting our social responsibilities. With great spirit we organize annual eye camps for workers and their family in collaboration with lions club.